Overstock.com Sued for Overstating Prices

According to this article, Overstock.com is being sued by a group of district attorneys in California for $15 million for overstating its deals and misleading customers. This case was initiated after Overstock advertised a patio set for $449.99 and said that its listing price was $999, but when a consumer received the patio set, there was a Wal-Mart sticker on it reading the price $247. Lawyers are attacking Overstock for making up list prices in order to make their price appear better, though really it is ripping off customers. Overstock says that they have been singled out for standard industry practices and plans on explaining that in court.
The interesting thing about this is that online shopping has become extremely common in the US, but costumers can never really tell what's going on behind the scenes. Consumers usually trust online stores with credit card numbers, their addresses, and hope that the prices are legitimate, but this case proves that there is not always someone monitoring the internet and customers are paying for it.