According to this
article, KFC launched a Twitter contest that will grant $20,000 for college to the high school senior who sends the best and shortest tweet. KFC is using Twitter to reach out to the younger population. For the contest, applicants have to explain why they deserve the scholarship money in 140 characters or less. The deadline to enter the contest in November 26, and the winner will be announced December 1 and will receive up to $5000 for four years to pay for tuition.
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